‘WHAT GREAT RETAILERS DO’
Author: David Jenkin
Written by an experienced retailer for retailers, provides 50 KEYS to successful retailing.
Illuminated by hundreds of stories from small and large retailers, each of the 50 chapters focuses on simple, yet profound strengths of great retailers. Written in a conversational or story-telling style, ‘What Great Retailers Do’ is an inspirational handbook for all retailers, irrespective of size or experience.
Single store owners and executives of international chains all comment on the challenging content.